Jorge Rubin

Jorge Rubin

CEO

Jorge Rubin

A successful salon owner and businessman, Jorge Rubín has an inside view within the workings of the professional salon industry. He is an expert in marketing, communication and has pioneered many philosophies; fusing creativity and business to elevate the success of each salon.

Jorge’s personal motto has always been “start doing today that will matter most tomorrow”. In doing so, he consistently captures the attention of new consumers and creates ultimate experiences inside and outside of the salon.

Chiara

Chiara

Founder

Chiara

Chiara began as an international artist and quickly found her true passion within Research & Development of products. Finding new ingredients and infusing them with innovative ideas became her true mission; to ultimately change the hair industry.

In Los Angeles, Chiara works passionately to both maintain & develop product perfection; conducting tests to ensure that new & current formulas exceed expectations.

CHIARA’S PASSION & CREATIVITY TRULY DEFINES THE MESSAGE, SPIRIT AND SOUL OF I.C.O.N.

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