Color Your Freedom
In 2016 I.C.O.N. launched Playful Brights allowing creative autonomy. Strong and vibrant hues graduate to pastels. Mix color freely and effortlessly to give your clients customized hues and every shade in-between in one color service. Whether the goal is color that demands attention or suggests softness, Playful Brights is a color service designed for color freedom and color excellence.
Use Playful Brights on pre-lightened levels eight and higher to create vibrant commanding colors. Achieve the greatest intensity on lighter blondes. This is color that plays by your rules.