Liquid Fashion

LIQUID FASHION, IDENTITY IS WHAT DEFINES STYLE.

Design entails beautiful hair, beautifully styled. Utilizing the smart technology inside our formulations, I.C.O.N. works to truly give each client a new or consistent identity.

I.C.O.N.’s liquid tools can be cocktailed or used alone to create new dimensions that we call “Liquid Fashion.”

HOLD

Mesh


MOISTURIZING STYLING CREAM


Catches the hair in a blanket of moist control, with supple, bouncy, touchable curls defined. Create structured flexibility with this styling hybrid.

Protein


BODY BUILDING GEL


Just the right amount of protein fused with hybrid technology to give a multi-functioning styler/ treatment. Worn soft, hair is full and touchable; go…

Mane Control


HARD GEL


The wearer is in complete control with a quickly captured, rock hard form, a tight sculpted frame with incredible shine. Create superior hard hold tha…

DEFINITION

Task


FLEXIBLE WAX


Flirt with many different styles and options, going from rough and ready choppy cuts to soft, dewy curves with this unique hybrid product. Grab hold w…

Allow


POMADE


Define glistening, define sleek, define wet with dry gritty feel. Illuminate texture with opulent shine.

Putty


POMADE


A reshaping putty for pliable hold. Form strong definition with moldable hold. Starts moist; dries to matte finish.

TEXTURIZERS

Texturiz


DRY SHAMPOO / TEXTURIZING SPRAY


Refresh your roots while adding texture for body. Texturiz doubles as dry shampoo and a texture spray. As a dry shampoo, use on dry hair at the root…

Powder


TEXTURIZER


Go sexy, go powerful, go Powder. This extraordinary powder-to-liquid texturizer separates you from the competition. Look wild, be mild, embrace the lo…

Beachy Spray


FLEXIBLE TEXTURIZER


Energizing ingredients create a salty beach feel on wet hair; playful texture on dry hair. Hair feels thicker, flexible. B5 for moisture. Vitamin A wo…

THERAPEUTICS

Serum


ANTI-AGE THERAPY


Cover each strand with a glossy anti-aging, cuticle soothing serum where a little goes a long way. Size matters, but in this case, it’s small for all….

FINISHING

OG Foam


STYLING MOUSSE


Take it back to the original. OG Foam infuses and plumps the hair with volume and control, while supporting shape, form and increasing styling abilit…

Reformer


QUICK LOCK SPRAY


Erect a firm base, while reforming a limp style. It just doesn’t get any more fun and fabulous than that. Set and lock in styles with extraordinary co…

Airshine


BRILLIANT SPRAY


Lighter than air with a vampy shine. This burst of thermal protectors and anti-agers deliver a dry, lived in shine without the extra pounds. Create mi…

Done


FINISHING SPRAY


Dominate your style by layering Done to create essential finish. Finish off style so it’s perfectly done.

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