FOUNDERS

It Started As a Vision

I.C.O.N. was created in 2002 and has been committed to enriching the beauty industry with cutting-edge products and innovative business development. With the professional and consumer in mind, we have created quality products with natural and organic ingredients from sustainable resources, that are good for the hair and the environment.

I.C.O.N. knows that the world is ever-changing and as a company, we stand at the forefront with the latest in concepts, trends and seminars that support the salon industry and the retail customer. I.C.O.N., committed to business growth, professional artistry and beauty.

Chiara

Creative Director

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CHIARA’S PASSION AND CREATIVITY TRULY DEFINES THE MESSAGE, SPIRIT AND SOUL OF I.C.O.N.

Chiara began as an international artist and quickly found her true passion within Research and Development of products. Finding new ingredients and infusing them with innovative ideas became her true mission; to ultimately change the hair industry.

In Los Angeles, Chiara works passionately to both maintain and develop product perfection; conducting tests to ensure that new and current formulas exceed expectations. Chiara’s passion and creativity truly defines the message, spirit and soul of I.C.O.N.

Jorge Rubin

C.E.O.

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HIS PERSONAL MOTTO: “START DOING TODAY WHAT WILL MATTER MOST TOMORROW

A successful salon owner and businessman, Jorge Rubín has an inside view within the workings of the professional salon industry. He is an expert in marketing, communication and has pioneered many philosophies; fusing creativity and business to elevate the success of each salon.

Jorge’s personal motto has always been “start doing today what will matter most tomorrow”. In doing so, he consistently captures the attention of new consumers and creates ultimate experiences inside and outside of the salon.

Chiara

Creative Director

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CHIARA’S PASSION AND CREATIVITY TRULY DEFINES THE MESSAGE, SPIRIT AND SOUL OF I.C.O.N.

Chiara began as an international artist and quickly found her true passion within Research and Development of products. Finding new ingredients and infusing them with innovative ideas became her true mission; to ultimately change the hair industry.

In Los Angeles, Chiara works passionately to both maintain and develop product perfection; conducting tests to ensure that new and current formulas exceed expectations. Chiara’s passion and creativity truly defines the message, spirit and soul of I.C.O.N.

Jorge Rubin

C.E.O.

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HIS PERSONAL MOTTO: “START DOING TODAY WHAT WILL MATTER MOST TOMORROW

A successful salon owner and businessman, Jorge Rubín has an inside view within the workings of the professional salon industry. He is an expert in marketing, communication and has pioneered many philosophies; fusing creativity and business to elevate the success of each salon.

Jorge’s personal motto has always been “start doing today what will matter most tomorrow”. In doing so, he consistently captures the attention of new consumers and creates ultimate experiences inside and outside of the salon.